Listings with real, well-shot photos consistently get booked more than listings with none, or with stock photos that don't actually show your work. A few real, concrete things that make the biggest difference:

Use natural daylight, not flash. Shoot outside or near a bay door in the morning or late afternoon -- harsh flash glare on a wet or freshly-detailed panel is the single most common thing that makes an otherwise great job look worse in photos than it does in person.

Add at least 3-5 photos per service. A wide shot of the whole vehicle, plus close-ups of the actual detail work -- wheels, interior, paint correction, whatever this specific service is about. One photo can't show the whole job.

Before/after shots of a real job are the most convincing photo you can add. Customers are booking a transformation; show them one.

Use your own real work, not a stock photo. Customers can tell, and a photo of your actual last job builds more trust than a perfect stock image of a car you never touched.

Skip heavy filters and text/logo overlays. True color reads as more trustworthy than an edited look -- let the actual work speak for itself.

Keep the background clean. A cluttered driveway or messy bay in the background pulls attention away from the vehicle, which is what customers are actually there to see.